About Us

Every growing business reaches a point where their website and marketing become more complicated. 

You start wondering things like: 
Where should we spend our marketing budget?
Are our ads working?
Should we focus on email or paid advertising?
Is our website helping or hurting conversions?

That's where Lane Online Solutions come in.

We help growing eCommerce brands make smarter marketing decisions through thoughtful strategy, practical execution, and budget conscious growth. Whether you need a one-time project or an ongoing strategic partner, our goal is simple: help you invest in the marketing initiatives that will make the biggest impact in your business. 

Meet Ashley Lane

When you call or email Lane Online Solutions, you won't get a phone tree, a support ticket, or a generic voicemail. 

You'll get me. 

I'm Ashley Lane, founder of Lane Online Solutions, and I believe the best client relationships are built on trust, communication, and reliability. 

For more than 20 years I've helped consumer brands navigate the ever-changing world of eCommerce and digital marketing. 

I don't believe in selling services you don't need. 

I believe in helping businesses make smart marketing decisions that create sustainable growth.

Why I started Lane Online Solutions
 
My online career began at a small health and beauty store, where I worked for many years, helping grow them to be one of the country's largest online beauty retailers. 

It was an incredible experience that gave me a deep understanding of eCommerce, digital marketing, and the systems that support a successful online business.

But over time, I realized what I enjoyed most wasn't working inside a large corporation.

It was helping businesses solve problems.

I wanted to work directly with business owners.

I wanted to build real relationships.

I wanted flexibility to recommend what was truly best for each client, not simply another marketing service.

Today, I partner primarily with small and emerging consumer brands, acting as an extension of their team and helping them make confident, strategic marketing decisions that support long-term growth. 
 

More Than A Marketing Consultant

I don't believe every business needs more advertising.

Sometimes the biggest opportunity is improving your website.

Sometimes it's creating a stronger email strategy.

Sometimes it's fixing the customer journey before increasing your ad budget.

My role isn't to sell you services.

My role is to help you determine which investments will create the greatest return for your business.

Because great marketing isn't about doing everything.

It's about doing the right things.

Lane Online Solutions intentionally remains a boutique consultancy.

That means every client receives personal attention, thoughtful recommendations, and direct access to me throughout our partnership.

I'm deeply invested in the success of every business I work with, and I believe that's one of the biggest advantages of working with a smaller, relationship-driven firm.

Let's Grow Smarter Together

Whether you're launching a new Shopify store, improving your email marketing, scaling paid advertising, or simply looking for an experienced marketing partner to help guide your next stage of growth, I'd love to learn more about your business!

Let's build a smarter marketing strategy, together.

Contact Us